1. How does the company think this advertisement could get you to try cigarettes?
If you like horses, you might think these cigarettes are for you.
If you want to be tough and strong like a cowboy, you might try the cigarettes.
If you read the health warning label, you might try the cigarettes.

2. What's the trick in this advertisement?
There is no proof that this cowboy smokes these cigarettes.
No cigarette is going to make anyone tough and strong like a cowboy.
If someone smokes, pretty soon they may not be able to enjoy things like riding horses.

3. How can you keep from being tricked by advertisements like this?
Read the health warning label only! That's where the truth is.
To be a cowboy or ride horses move to the country or take lessons. Don't try smoking cigarettes.
Write to the company asking them not to use horses to sell a product that kills.